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Rochelle Hepworth

fresh 48

honest, authentic, and emotive

vancouver fresh 48 photography

There are few (if any!) things more real, raw, and emotional than having a baby. But for most parents, those first few hours and days after delivery is simply a blur.

The Fresh 48 session is special because it captures those intimate first moments of your new family. It is a chance for you to remember the love in your eyes as you looked at your new baby. I want you remember how it felt to hold your precious little one and know how little they were in your arms.

You get to remember every little detail … the wrinkled and flaky skin, the tiny toes, the wisps of hair … every little bit of freshness. There’s nothing like it.

HOW IT WORKS
INVESTMENT
FAQ
  • fresh 48 photo session newborn with felt welcome board
  • newborn looking at parents at Royal Columbian
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  • newborn baby lying in bassinet
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  • bassinet in hospital room in Vancouver Fresh 48 session
  • big brother meeting newborn at Lions Gate Hospital
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  • baby wrapped on lap
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  • Abbotsford fresh 48 photography side view of bassinet with newborn

the process

fresh 48 at Surrey Memorial with newborn with welcome felt board

01.

The test is positive!

When you feel the stirring of new life in your belly, and you know that your life has changed forever, you also know that this time is so precious, you want to bottle up every tiny second. I am on call for you the week before and after your due date, so it is best to book your Fresh 48 session 2-3 months before your due date.

02.

The maternity miracle

Although I’m mainly a Vancouver Fresh 48 photographer, I also love offering Maternity Sessions as an add-on so you can remember the miracle of creating and carrying a life in your womb. It forms the perfect start to a incredible love story that culminates in your Fresh 48 session, blending seamlessly from one life stage to the next in your album.

03.

The Big Day is here

Let me know once you go into active labour, and I will clear my calendar for the next 2 days. Then go and be the birthing goddess we know you are! Remember, you are already a mother, and your love, strength, resolve, and resilience will be on full display as people around you watch in awe as you bring this baby earthside!

04.

It’s Photo Day!

Your Fresh 48 session usually takes place the morning after you’ve given birth, allowing everyone to at least have a few hours of rest. It’s a quiet, relaxed, no-stress session, spent simply loving on this new little star in our midst, and being quietly thankful and in awe of the miracle of birth and new life.

05.

The Big Reveal

Within 2 weeks of your session, your full gallery will be ready for its grand debut in a beautiful, tear-inducing slideshow. Grab a coffee, watch it on repeat, and soak in all those tiny details and big emotions from the comfort of your own couch. See your family’s newest chapter come to life – I’ll be available to help you pick out the moments that truly make your heart skip a beat.

06.

Let’s talk about art

Your session already includes high-resolution files, but if you find yourself falling in love with every single eyelash and newborn stretch, this is where you can easily upgrade your collection. Whether you want a few extra shots or the whole gallery, I’ll make sure these moments don’t just sit forgotten on a dusty hard drive.

Investment

Let’s be real: those first few hours and days after delivery are a beautiful, emotional blur.

One minute you’re staring in absolute wonder at the miracle you just brought earthside, and the next, you’re trying to remember if you’ve actually slept or just blinked for a really long time.

I’m here to bottle up that raw “freshness”—the wrinkled, flaky skin, the tiny hospital bands, and the way they look so incredibly small in your arms. These are the moments that fade the fastest, and I want to make sure you can relive every first cuddle and quiet sigh forever.

Fresh 48 Session

There’s no need to worry about “photogenic” hospital rooms or being “camera-ready.” Storytelling is about honesty, and the space where your baby took their first breaths is a fundamental part of their story.

The Vibe: These sessions are extremely low-key and non-invasive. There’s no formal posing or “perfect” outfits required—just you, your partner, and your newest little star exactly as you are.

Timing: We typically schedule these for the morning after birth, giving everyone a chance to settle in and maybe even catch a few hours of rest.

What’s included:

  • Pre-session phone consultations
  • My signature Fresh 48 Session Prep Guide
  • 20 high-resolution digital files of your choice
  • Full print release
  • Easy upgrades available if you just can’t choose!
$800 + GST
Get in touch!

Upgrades

Because sometimes you just can’t choose between the tiny yawns and the way their hand curls around your finger.

  • Additional 10 digital images:
    $200 + GST
  • All digital images:
    $400 + GST

Bundle up and save!

Every stage of this exciting time in your lives, from being pregnant to actually settling in at home as a new family, is filled with so much adoration and love and absolute wonder at the miracle that has entered your lives. But these fleeting memories fade so easily after months of little sleep and growth spurts and new milestones.

I will tell your story of this memorable time in your life – and I’m happy to offer discounted package prices to help you remember.

  • ADD: Lifestyle Maternity Session

    SAVE $200

    Pregnant parents usually want to remember this magical time of carrying a new life inside of you! I’ll capture the awe and wonder of this time, the special connection between you and your partner, the curiosity of your other children over your bump, and the quiet expectation in you all of this new little miracle.

    Your session will take place in-home or on location, and will be focused on simplicity, connection and storytelling, rather than extravagant poses with over-the-top gowns. We schedule this session between Weeks 30-36 of your pregnancy.

    When booked together with a Fresh 48 session, your maternity session fee is discounted by $200. This is a full storytelling experience that includes my signature prep guide and 20 high-resolution digital files of your choice. The discounted price for this session is $600 + GST.

    newborn photographer in vancouver

    ADD: In-home Newborn Session

    SAVE $200

    How special is it to photograph a newborn baby against the backdrop of the home they will grow up in!

    Your newborn would have grown and changed so much in the 2-3 weeks after birth, it will feel like a whole new person from the one you brought home from the hospital. While we will record all the newborn features that will soon disappear, this session is really focused on newly unfolding relationships and family dynamics.

    When booked together with a Fresh 48 session, your in-home newborn session fee is discounted by $200. This is a full storytelling experience that includes my signature prep guide and 20 high-resolution digital files of your choice. The discounted price for this session is $600 + GST.

  • fresh 48 mom and dad laughting

    …the most priceless memories…

    These are the most priceless memories that Rochelle so wonderfully captured. There was a lot of snowfall, and she made it there within a few hours of our baby being born. We are SO glad we captured those moments as we would have not done so unless we came across Rochelle. Thank you for being so wonderful!
    Kritika S.

have questions?

Birth photographers document the whole process of birth. That means they will be photographing you while you are labouring, while you are giving birth, as well as the first few hours after baby is born. If this appeals to you, I encourage you to seek out the services of a reputable birth photographer (I can recommend some wonderful photographers). However, the commitment of time needed to be on call, wait for labour to progress, and be present for the whole time means that birth photography is extremely pricey and out of budget for many new parents. In addition, some parents feel that the labour and delivery process is simply too personal and private to share. A session with a Vancouver Fresh 48 photographer is a wonderful compromise – the cost is not prohibitive, and the session is short and non-invasive. You get a record of the wonder of a freshly born baby, without giving up the emotional and special private family experience of your baby’s first hours of life.

As a Vancouver Fresh 48 photographer, I travel to wherever your place of birth is, whether that is in hospital or at home. The space where your baby took their first breaths is an essential part of their story.

Storytelling photography is honest and authentic, and if you give birth in a hospital, the hospital room is a fundamental part of your birth story. The hospital bed, the blood pressure monitor, your name on the door, the clear bassinet, down to the green hospital-issue blanket … it’s all an accurate representation of what your baby’s first “home” looked like. Your slippers next to the bed tells the story of hours of pacing the room during labour. The Tim Hortons coffee cups lined up on the steel dresser tell the story of a caring partner who was there to support you along the way. But above all, these elements become a very blurry backdrop when you see that we focus on the people in the space, and their emotional connection. You will be so in love with your baby’s face that the background fades away (as it should!)

Giving birth is a huge, momentous, raw and emotional experience. And I know you’re feeling anxious because you don’t know how things will pan out. That is why my Fresh 48 sessions are extremely low-key, and non-invasive. My aim is to be in and out in very little time, without getting in the way of this very special and private time for your family. There is no formal posing involved, no worries about outfits and hair and makeup, and no concerns about how long siblings will “last”. Everything I capture is organic and focused around the baby (who doesn’t have to do anything but just lie there and be amazingly cute).

In addition, sessions are scheduled for the morning after you give birth, before you go home from hospital. This gives everyone time to settle down after the birthing experience, and gives parents the chance for a few hours of sleep.

It is highly unlikely that I won’t be able to photograph your session in the hospital. Unlike birth photography, where it’s a “now or never” situation, Fresh 48 sessions simply take place 6-48 hours after you’ve given birth, which leaves lots of wiggle room for unforeseen circumstances, including my own conflicts, unexpected C-sections, birthing complications, etc. If anything does prevent the session from taking place in hospital, we will just move the session to your home – the same magic of newborn connections will be captured! In the very unlikely event that something prevents me doing this session in the 48 hour timeframe, I have a few hand-picked Vancouver Fresh 48 photographer friends that I have on standby to take my place if needed.

I typically book out two to three months in advance. Because I will actually be on call for you around your due date, it is extremely important to book your session as soon as you can while you’re pregnant. This time commitment means that I only take on a VERY limited number of Fresh 48 sessions in any given month.

I look at each and every image I take at your session and hand select the best images. I am looking for images that are genuine, relaxed and full of natural connections (and flattering to all family members!). I pick a minimum of 60 images (usually more!), so you can be assured you’re getting a great variety of poses, angles and storytelling moments.

The pandemic has certainly taught every Vancouver Fresh 48 Photographer how to offer sessions that check all the safety boxes! It goes without saying that the health and safety of both my family and yours is front and center in my mind at all times. I will postpone our session, or defer to a trusted associate photographer, if I am showing any signs of illness. In addition, upon request, I can wear a mask during the session, and I practice very strict hand hygiene, sanitizing my hands several times before, during and after our session. You will be handling your baby most of the time.

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Rochelle Hepworth is a lifestyle family and newborn photographer in Vancouver specializing in capturing authentic and candid moments that make up every family’s unique story. Based out of Port Coquitlam, BC she serves Vancouver and the surrounding Lower Mainland and Fraser Valley areas.

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